O Crap Speaking at My First Conference

Thats right folks Imnotadoctor will be making his conference debut Wednesday June 11th at San Diego Ad Club Interactive Marketing Day. I will be speaking on behalf of eVisibility the internet marketing company I work for. I will be speaking with Miguel Salcido aka Search-Junkie and my SEO mentor. We will be discussing “Advanced SEO Techniques“. We will be touching on nofollow tag use, how Google treats duplicate URLS, and tips for local optimization.

When I went to SMX Santa Clara I was disappointed because most of the panels I did not learn shit nor did the speakers share anything ground breaking. So, I have decided to share it all and not be stingy about tips. It should make for an entertaining session.

Now I am a bit nervous about speaking, but since Im so freaken passionate about SEO I think I will be ok.

Side note: For a little Friday fun - I will be doing this for all the laayyydaasss in the world!

Is it just me or does this guy look like Rand?

Rank Checker is Freaken Brilliant!

Thanks Aaron. Your new plugin is amazing and just what I was looking for.

See it in action.

Take a Step Back. Take a Deep Breath. Go Back to The Basics

So, I have been working on my brothers site “Busters Blinds” optimization for last 6 months. At one point in time were number 1 for our target keyword, but had then slipped to number 10.

Being not that of a competitive space I was pissed for the drop in rankings. I thought it was a canonicalization issue or lack of link building. So, i fixed the canonicalization issue and built up their inbound link profile. I let 1 to 2 months go by and no improvement.

Now I was ultra pissed. I didn’t get it. So, instead of freaking out I went back to the basics.

• Does the keyword appear on the page?
• Does the site have an keyword rich h1 tag?
• Are my title tags and meta tags optimized?

By asking these three basic, but extremely important questions I found the problem. The homepage did not contain a keyword rich h1 and the target keyword only appeared in the text once. (I think my brother had removed or modified the original optimization at some point in time).

So, I implemented an keyword rich h1 and optimized the homepage text with the target keyword. 2 weeks later BAM results. Number 1 placement for our target keyword across all data centers! (make sure to use this tool for checking all data centers).

So, if you are having a hard time in your seo campaign. Take a step back. Take a deep breath. Go back to the basic of search engine optimization and ask yourself:

• Does the keyword appear on the page?
• Does the site have an keyword rich h1 tag?
• Are my title tags and meta tags optimized?