Are you serious? Why would I advertise with you?

Happy Friday to you all. I was out yesterday sick. Still trying to get over a wicked cold and figured staying at home would be best. I did get to listen to Daily Search Cast live which I have never done (was a lot of fun in the chat room).

Ok now to the good stuff. I received a sales call from a website regarding putting a paid listing on the site for one of my clients. Here is where he went wrong and why I will not advertise with him.

1. I hate sales calls. (I know it has to be done. Hell I did it and hated it.)

2. He left his contact information too fast. (I had to repeat the message 5 times before I figured out what his domain name was. Slow it down buddy.)

3. The website was brand new. (If I had a listing on the site it would have received very little if any refferal traffic. Hell it only had one backlink. *Plug time: Use SEOmoz.org PageStrength tool for all your friend internet needs.)

4. The website had no content. (WTF was he thinking! The site was empty. I know it is new but hell at lest put some content up before you start pitching.)

Well folks happy Friday! I have a good friend I have not seen in almost 2 years coming into town tonight so it should be a good one!

O yea think about this when the next time your girlfriend asks: “Why do you play video games so much?”

Maslow’s Hierachy Of Needs - A new twist

As a marketer, I believe Maslows’s Hierachy of needs is in need of an improvement. Frankly I think it is full of @h*T! I have been thinking this for quite some time now. All my boring college marketing course swore by Maslow’s idea. Instead of just bitching about it, I thought of how could I improve it or build upon it. After some heated debate infused with some yummy libations and late hours with good friends, I came up with the following.

The Doctor’s Upside Down Hierachy Of Needs:

(I know it not pretty, but should get the job done)

We all start off life needing the basics (food, water, shelter), but as time goes on we move up the pyramid we seek safety –> Love/Belonging –> Esteem –> and then we reach the highest need of Self-Actualization.

But what happens if we reach Self-Actualization in our late twenties or early thirties? I think people that reach Self-Actualization stay at this level for a few years and then slowly work themselves down the pyramid. Think about it one can reach self-actualization in there late twenties, but as you age and ultimately die the lowest need comes back into play (food, water, shelter.) Let me break down the level as you get older.

Self-actualization: Reach this goal in you late twenties early thirties. Your career is set and life is great.

Esteem/ Love & Belonging: I combined the two level because you reach both of these levels in your mid 40’s. This is your mid life crisis. You go buy a fast car, divorce your wife and upgrade to a new model.

Safety: You reach this level when you know death is near. Your health, wealth, and family become number one.

Physiological: Unfortunately, you hit this stage when you are on your death bed or even dead.

It is almost like a wheel of life or the morbid looking bell curve. I know many will not agree with this, but I view the The Doctor’s Upside Down Hierachy Of Needs as an improvement on Maslow’s Hierarchy of Needs.

Life is a bitch, but we all have to live it!