One response to “White Hat vs Black Hat SEO - The Final Answer!”

1. 

   Samuel Symes September 22nd, 2011 at 06:43

   LOL funny!

   Most link building by most SEO firms is not “natural” and is in fact blackhat according to Google. If you have to pay for it, ask for it, comment for it or insert a link in your article to gain it, then you are manipulating Google search results and Google terms that as blackhat. You just need to view the many video’s by Matt Cutts to realize that if you are doing any of the above, then you are creating links manually and violating Google’s TOS.

   It simply baffles me how many SEO experts will quickly denounce Cloaking as “unethical” or against Google’s TOS or even label it as spam which manipulates search results but then on a daily basis create artificial, manual or software generated backlinks for clients.

   If you are distributing countless articles with links or posting on blogs/forums to obtain backlinks or using automated backlinking software, isn’t that also spamming to manipulate search engine results?

   What is the difference? It all violates Google’s TOS.

   There is also a silly mindset that whitehat SEO is risk free and blackhat is full of risks. Really? How many whitehat sites, that supposedly conformed to all of Google’s TOS, suddenly lose their ranking and all their business when Google decides to do a major algorithm change? Ha! Where is the reward for loyalty from Google?

   So does “blackhat” or being “unethical” really exist anymore? Isn’t this really about traffic, conversions and surviving within an ever tightening monopoly created by Google for which we now are left with few other options, unless to line the pockets of Google shareholders.