If You Build It They Will Not Come

So I was talking to a neighbor of mine last night and he mentioned he was going to be creating a ecommerce website.

Because Im such a nice guy I told him that I could look at the site to make sure it was SEO friendly.

Then I asked him “How are you going to promote the website?”

He replied “O yea promotion is everything. I will get the traffic.”

I said “You going to do PPC, SEO, Media?”

He said “Not sure, but you gotta spend money to make money.”

I said “It can get expensive if you do not know what you are doing.”

He said “Well this is more of a test project I am doing so we will see.”

I was so shocked that my neighbor thought that if he just built a ecommerce website that then the traffic and money flows in. It just that easy.

For the love of JeeeBusss its not that easy!

Kevin Costner was full of shit! If you build it they will not come!