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Shame on you Yahoo - Mixing ads in organic serps!
Posted on February 20th, 2007DazzlinDonna’s post lit a fire under my ass! Could it be possible that Yahoo is putting paid ads in the organic serps!? I decided to take look my self and see what I could find. Sure enough I found it too!
I searched for “Ontario Hotels“.
The number 8 result is….
(Click to enlarge)
Check out the url code: (Click to enlarge)
Notice in red Fad.doubleclick.net. Who the hell is doubleclick.net? Well looks like Yahoo partnered up with them back in the day for their Panama Search Marketing Platform. How convenient don’t you think?
I am not sure if I am way off base and have no idea what I am talking about, but what the hell is this then? Is it information tracking Paid Inclusion records?
What do you all think?
2 responses to “Shame on you Yahoo - Mixing ads in organic serps!”
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Actually you are 100% right. Yahoo has been offering this service called Search Submit Pro for over a year now thru a handful of third party companies.
It’s not as bad as you think. Advertisers using this method are not guaranteed any particular ranking but rather are ranked based on site quality and relevance to search terms.
Think of it as a paid inclusion into Yahoo that guarantees that you’d be indexed but doesn’t guarantee that you’ll necessarily show in any spot.
I’ve personally worked with these feeds for clients and I can tell you this: If a client isn’t of a high enough caliber then they don’t get ranked very high at all. In fact, they get buried in the results where no one will ever see them. It turns out to be a complete waste of time and money for them.
But if your a legitimate company with a large websites this can guarantee that all important pages get indexed and updated in a timely manner.
This service isn’t cheap and all websites submitted are screened. I personally have not seen any sites listed under irrelevant keywords. So spammers trying to use this service will be wasting their money.
I think it’s fine as long as Yahoo keeps the relevancy of websites using this service high.
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imnotadoctor February 22nd, 2007 at 09:33
John,
Thank you for in the input. I will really have to look in to this “Search Submit Pro”.
It feels a bit odd knowing that you can pay for placement in organic serps.
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