• PPC Eye Tracking Tip

    Posted on January 15th, 2007
    imnotadoctor 2 comments

    ShoeMoney has a great tip on how to improve CTR on your PPC ads. He calls it “arrow like >”. See the improved graphic below.

    (O yea I rock with Paint!)

    adwords_CTR

    By placing keywords in this formation he “increased clicks by about 25% in ANY SPOT”. Now that is a lot! I am now testing this out with one of my clients to see if this will actually work.

    Well happy Monday Folks. Don’t worry Friday is almost here!

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    2 responses to “PPC Eye Tracking Tip”

    1. SearchAnyway PPC - Online Search Marketing Guide for Webmasters January 29th, 2007 at 16:42

      Tip - Increase Your CTR

      It seems that aesthetics have a great deal to do even with PPC text-based ads. Shoemoney has an interesting tip that he has used to improve his click through rate.

    2. fumi March 3rd, 2007 at 08:52

      inner resting.

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