Screw the FTC. They are trying to regulate what they do not know!

Reminds me of a scene from an old western

Sherriff: Im the new sheriff in town!

Outlaw: There is no law here!

Sherriff: No listen here boy. Handover your guns and go on with your business.

Outlaw: Sure ..

“Outlaw proceeds to shoot the sheriff”

I just don’t get how the government is going to try to regulate something they have no idea about. Or try to apply traditional rules to a non-traditional marketing method.

At the end of the day, the government and Google are going to have to clearly define rules and regulations, but how can they do this without exposing their secret algorithm?