Whomever is in charge of CBS’s internet marketing needs to get a clue or get fired! Let me tell you why!?
As a Die-Hard “Survivor” fan (I mean crazy crack eating Survivor freak) it pisses me off when I try to get to the offical website to get the latest scoop. Try it. Of course I do not know the domain name off the top of my head so where do I go? Google.com and search for “survivor.”
The #1 results reads:
Survivor: Cook Islands on CBS
Official site for Survivor: Cook Islands on CBS. Find cast bios and favorites, read episode recaps, play Survivor games, and watch Survivor Live.
www.cbs.com/primetime/survivor - 15k - Cached - Similar pages
To the normal internet user it looks like the most valid result, yet click on it. Where do you go? You are 302 redirected to http://www.cbs.com/primetime/survivor13/. But what the hell that is not the current survivor show. It is last season!
Attention to CBS Internet Marketing Team here are two recommendations for you!
1. If you are doing a 302 redirect please send it the current season. It is not that hard. Redirect to http://www.cbs.com/primetime/survivor14/
2. Why not buy a unique domain name for each season and brand it during your commercials!? www.SurvivorFiji.com or www.CBSSurvivorFiji.com!
CBS if you do not want to look stupid practice the basics.
Update:
I have sent in a feedback form to CBS regarding this. We will see what they come back with.
