Microsoft AdCenter New Features

December 19th, 2006 by imnotadoctor

I received an email today from Microsoft regarding Adcenter improvements. They have implemented “Divide across the month” feature which will help ads appear more consistently throughout the month. They also added new information to your Budget Summary report called Average Participation Rate.

msn

Here are the highlights:

Your daily ad delivery will be filtered to distribute more evenly across the month.

Because of this process, ads may not display on every search query. This is meant to avoid excessive clicks that might cause budget depletion.

You’ll see a new column in your Budget Summary reports, called Average Participation Rate (Average PR), to help you estimate how your ad delivery is filtered throughout the month.

It is good to see Adcenter evolving, but If no one is using your live.com search then who is actually going to us Adcenter. Maybe people that have the budget or want to try it out, but for first time PPC user they will turn to Adwords or Yahoo’s new Panama.

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